The engineer
I started out as an engineer — a licensed P.Eng. Engineering is pretty black and white: a structure holds or it doesn't, and "directionally sound" isn't really a thing. That way of thinking never left me — that analytical rigor is the basis for all the work I do with organizations and executives now.
Big Four
Then I spent years in strategy consulting at two of the Big Four firms. That's where I fell in love with business transformation — working with companies and the people inside them to show them the art of the possible, then guiding them through it.
Founding Audacious Strategy
In 2026 I started Audacious Strategy. Here I help enterprise organizations through big transformations, and I help the people leading them figure out how to convince people of big change. (An MBA happened around the same time — not really a pivot, just more proof of the same point.)
Where it stands now
These days it's three things at once, which honestly suits me. I do personal brand coaching for people who need a hand articulating their narrative. I do transformation advisory for legacy businesses working out what comes next. And I'm the fractional Head of Growth for a Canadian industrial IoT company, so I'm operating as much as advising. The line between those was never as fixed as people make it sound.
My multi-hyphenate portfolio career
Here's what I actually believe: a varied career isn't a liability to explain away. It's a body of work — a portfolio. You just need to dig into your story and name the thread running through it, instead of sanding it down into one. We're so much more than that.
Think your career needs a clearer story?
If it doesn't have one yet, that's exactly the kind of thing I help with — and the free Narrative Builder is a good place to start.